Why You Should Have a Technical SEO Audit
What is Technical SEO? It means any optimization technique that is used on the Internet, which in turn helps search engines to read and index web pages more quickly and easily. Technical SEO can include anything from page titles, URL schemes, keywords, titles and meta tags to image tags and XML-tags. But the most common way of using SEO is to use “meta tags” and keywords as a way of making the text on the web page less descriptive and more to the point so the search engines can understand what the page is about. This can be done with various software applications, such as Microsoft FrontPage, Dreamweaver, Macromedia Freehand and Adobe reader.
For those websites that have local application and mobile-friendly versions, it is important that the page be listed in Google Mobile-friendly Search Engine. Google has made it clear that they want mobile users to find their websites using a mobile search engine as well as a smartphone. To qualify for listing in the mobile-friendly search results, the mobile version of the web page should be listed alongside its desktop version. To take advantage of this type of listing on Google, the developer first has to submit the website to Google.
Google is one of the biggest search engines which uses crawler scripts to monitor the Internet. These crawlers are known as spiders, and they crawl the websites regularly to check for changes in the coding. If the site has broken links, invalid HTML tags, missing files or missing headings, etc., they will crawl the entire site to check for these. And when the spiders are done scanning the site, they create indexes in their memory.
Most of the time, these indexes are not updated manually. This means that technical so efforts are less likely to help search engines with crawling the website more often. It may help search engines locate your website more frequently if you submit your website to a server that offers you crawl updates regularly. However, there are many factors that can slow down your server optimization efforts and crawl rate.
For instance, server-side technologies like PHP and HTML can take a lot of time to crawl through the entire site. If you do not update these technologies, it can take days before your website is listed in the search engines. In addition to server-side technologies, your technical SEO efforts can also include internal tools. These internal tools help Google identify which keywords are effective against your competitors. However, most internal tools only work to enhance the crawlability of your website.
So you say that you have technical SEO, but do you know what technical SEO audit does? The purpose of this technical SEO audit is to analyze and test your website’s crawling speed. An in-depth technical SEO audit can identify technical problems such as scripts that are running slowly, non-breaking internal links, missing META info (which tell Google what images, video, etc. are associated with the site), etc. The purpose of a technical SEO audit is to speed up the search engine indexing process. A complete technical SEO audit can remove up to 70% of the time that your site is offline.
How do we speed up the indexing process for our websites? First, we remove unwanted tags from meta tags and meta descriptions. Second, we disable the background images on every page to improve mobile device navigation. Third, we optimize the site speed for mobile devices and make the site accessible across a large number of mobile devices. A comprehensive technical to audit will identify all of these issues and improve your website performance dramatically.