Why You Need SEO

Search Engine Optimization is the process of enhancing the quantity and quality of site visitors to a particular website or even a particular web page by search engines like Google, Yahoo, Ask Jeeves among others. It is also known as SEO or search engine optimisation. SEO aims at increasing the popularity of a website by driving in more site visitors. SEO targets free traffic as well as direct visitors or targeted traffic. The latter are those who search for a particular topic or product on the internet, but not the ones who click on the advertisements or links.


As said above, SEO primarily targets free traffic from search engines such as Google, Yahoo! Ask, and Bing. However, there are some search engine algorithms that are designed in a way to give preference to certain search keywords and to some extent to other keywords too. That is why it becomes imperative for an online marketer or business owner to make use of certain tools and techniques to target these keywords and to make sure that the selected keywords do not get rejected or cut-off by the search engine algorithms.

One of the major techniques that SEO uses to target specific keywords is the usage of meta tags and keywords extraction tools. These tools make it possible for site owners to know what their site visitors are searching for. This helps in improving the ranking of a site and it ensures that more site visitors visit the site. In addition to this, SEO also makes it possible for web developers to have better control over the content of their websites. Moreover, SEO enables site owners to make the most out of their chosen keywords by ensuring appropriate utilization of headings, subheading, bold and italic fonts, and alternate text attributes and wordings.

Besides, SEO also enables webmasters to have control over the choice of web content and to have control over the appearance and the formatting of the site. In short, SEO allows web developers to have control over the entire look and feel of the website. In simple words, SEO works towards making the site attractive for search engines. When a search engine scans a web page, the focus is on the actual text on the web page and not on the background or the graphics. For instance, if a search engine scans a web page that has an image and subheading along with the text, then the text will take a very long time to be displayed in the results.

The major benefit of SEO lies in the fact that it improves the quality of traffic that reaches a site. More specifically, the quality of traffic that reaches a site can be determined by the SERPs – Search Engine Result Pages. The SERPs display the order in which popular keywords were used by people when they searched for information on the particular topic. More importantly, SEO helps to improve the position of a website in the SERPs and ensures that site visitors find it easier to reach the top ten results. This in turn ensures that more site visitors view the web pages and hence, increases the chances of conversions.

An SEO strategy includes a number of elements such as content management, directory submissions, link building, and social media marketing. Content management involves ensuring that the right content is placed on the right web pages. This involves the right formatting, relevant keywords and appropriate content on the web pages. Directory submissions involve placing the website links on relevant web directories. Link building involves building back links from other websites and this in turn improves the rankings. Social media marketing involves getting involved in various social networking sites and this improves the visibility of a web page.

While a SEO strategy makes it easier for web site visitors to access a particular website, a non-SEO strategy makes it difficult for web visitors to access the site. In other words, SEO is useful only for those who find it easy to get to a particular website because it makes it difficult for the others. The major advantage of a SEO strategy is that it makes it possible for web developers to get more out of their content. However, for any SEO to work effectively, it should be coupled with relevant and effective non-SEO techniques. These techniques include creating links from other related websites, keyword research, and testing to ensure effectiveness of a new SEO strategy.

Search engine optimization or SEO is a key component of a complete online marketing campaign. For small businesses and websites, it is often used by the owners to make sure that they do not slip into obscurity. At the same time, SEO is essential for medium and big companies because it helps them stay competitive in their field. For businesses that are still in the process of growing, search engine optimization serves as a way of making sure that their products and services get noticed. For individuals who are ready to expand their business but would like to ensure its visibility, SEO is one of the best options.