Search Engine Optimization is the process of enhancing the volume and quality of site traffic to a site or a particular web page by search engines. This includes unpaid (i.e. non-monetized) traffic, rather than paid (i.e. monetized) traffic.
Organic SEO is comprised of on-page SEO elements such as relevant keywords, internal linking structures, and meta tags. On-page SEO tends to be the more traditional of the SEO techniques and it is what most websites and blogs utilize. Organic SEO tends to produce higher search results for the specific keyword(s) entered. This is because, unlike paid traffic that is generated based solely on ads, on-page SEO tends to be generated based on user activity, where each visitor is tagged with a keyword and is rewarded if that keyword is used over again in the originating page. Off-page seo techniques include submission of meta tags, directory submissions, and building link popularity.
How does off-page seo work? Well, when someone searches for a particular keyword/phrase, the search engines look at the number of times that keyword/phrase appears on the internet as well as in other websites. The number of websites that have that keyword in the title, description, and tags are called “link juice”. The more links there are pointing to your website (backlinks), the higher the site will rank in the search results. The more backlinks a site receives, the more “natural” traffic the site is receiving, which is better than paying traffic.
As mentioned above, off-page seo works very well when performed properly. Organic SEO can get you very high rankings in the search engines, but this requires a bit of work. There is no way to artificially create natural, organic results. What you want to do is build links organically. Link building is something that takes time, effort, and knowledge.
So, what types of links can you build? The most common types of links are through social media, directories, blog comments, press releases, video submissions, audio recordings, and press releases. However, these types of link building methods are not a guarantee to increase search engine rankings. The best way to improve search engine ranking for a website is through organic search optimization. The main reason that SEO works, is because the search engines use certain criteria to rank websites. These criteria usually include keywords/phrases, titles/headings, URLs, Meta tags, and content.
So how do you optimize your website for search engines? Optimization starts with analyzing your niche market, keywords, and keyword phrases. You want to find ways to rank for those keywords/phrases in the search results. One way to analyze your competition is to check to see how many pages are ranked for each of the keywords/phrases that you are trying to rank for. If you notice a pattern, then you can start tweaking your website to rank for those phrases.
Another way to optimize your website is to make sure that you have relevant and useful content on your site. If you can provide useful information to your visitors in the form of text, photos, and video then you are on your way to improving your website’s SEO. On the other hand, if you just want to get traffic, then simply posting in forums and commenting on blogs is not going to help you much. You need to provide quality content that will help the readers on your website improve their SEO rankings.
Search engine optimization can be an easy task to do or it can be a long and difficult process. For beginners, it’s a good idea to start off with SEO techniques and link building. As you continue to work and learn more about SEO, you can continue to tweak these two areas until you are able to achieve the highest level of success. While it might take some time and patience, you should definitely realize a positive result sooner or later. Soon enough, you will find that you are on the top page of search results pages and you can use this as the launch pad to reach out to the rest of the world and improve your website’s SEO rankings.