What is SEO (Search Engine Optimization)?

What is Search Engine Optimization? Simply put, SEO is a process used by website owners to improve the volume and quality of traffic to their web pages or websites by search engines. It is a form of internet marketing that enables your site to be found among top results for any keyword or keyphrase. SEO targets unpaid visitors rather than paid traffic or direct visitors. SEO makes your web pages or websites attractive to visitors while also being easy to navigate. In essence, SEO works to make your web site or page rank better and increase your search engine ranking.


The process is not overly complicated. Basically, SEO consists of four key elements – keywords, content, links and optimization. Keywords are the primary ingredients in an SEO project. You will want to select keywords that are relevant to your business and your target audience. Keywords need to be highly searched for, but not over used. Overuse of keywords will cost you, so only select words that are truly beneficial to you and your business.

In addition to selecting keywords for your SEO efforts, you will want to create high quality content. High quality content will outlast the SEO efforts of your site or page. If your keywords are weak, the search engines will pick up on this fact and your site or page will lose ranking and traffic. The focus should be on providing useful information to your reader. If the content on your site is not informative, then the keywords will not get used and the SEO efforts will become wasted.

Once you have selected your keywords, you must build links throughout your site and throughout the internet. Links back to your site will not only help increase your ranking, but will also increase your traffic volume. Creating one link from each page of your site to one page of a search engine will not improve your rankings. Therefore, you will need to build many links to improve your rankings. Search engines do not care how many links back to your site; all they care about is the quality of those links.

Once you have links to your website, the next step in the SEO process is to use them to your advantage. When building links back to your website, try to include all of the keywords that are important to your readers. For example, if you write articles about cooking, your keywords should include words such as recipes, cooking techniques, kitchen gadgets, and the like. These keywords are extremely important to your readers, so include them throughout your articles.

By using the above SEO strategies, you will find that you are much more successful in your SEO efforts. Search engines will find your site easier to locate and more attractive to link to. You can also increase your site traffic by posting relevant comments on other blogs and forum sites. You can leave a comment with your URL at the bottom of the post. Place your URL in your signature and leave a simple comment that directs your readers to your website.

As mentioned above, SEO is about quality, not quantity. If you just dump a bunch of keywords on an article, the search engine bots will not take your article seriously. You want your articles to be relevant, informative, and professional in tone. If these factors are missing from your article, it is very unlikely that the search engine bots will take your article seriously.

Article marketing is a great way for you to promote your website and increase your link popularity. Write articles that are rich in keywords and topics. Be sure to use them throughout your article as well as in your author resource box. Link back to your website in your resource box as well. By using SEO effectively, you will find that your page rank increases, your website visitors increase, and you will earn more money. It is easy to get started.