What Is SEO Content Writing and How To Make It Work?

seo

What Is SEO Content Writing and How To Make It Work?

Search engine optimization, otherwise called SEO, is the procedure of enhancing the quantity and quality of site visitors to a particular web page or a site by search engines like Google, Yahoo, MSN etc. SEO aims at increasing the rankings of a site in search results for particular keywords used for search. SEO is a continuously evolving discipline as it was first practiced sometime back in the 1990’s when there was no such thing as internet. Nowadays, with the aid of internet and social networking sites, SEO has become an essential part of many business enterprises as it is a cost effective means to advertise a site and attract more site visitors to a site. SEO makes sure that the site visitors have a great time while at the same time providing useful and relevant information to the visitors.

SEO mainly targets free web site visitors and not paid or direct traffic. As such, SEO ensures that the site visitors do not leave the site immediately after the surf once they get aware of the existence of some links on the page that are not supposed to be there. The aim of SEO is not only to direct the site visitors towards the products and services on offer but also ensures that these products and services are visible to all through the various links embedded on the site.

In SEO, there are two types of links which are used for ranking a site: the inbound and the outbound links. The inbound links are like the inbound links which are created by other web sites with the purpose of attracting more traffic towards their site. These inbound links come in the form of text, graphics, videos, audio and hyperlinks. These text, graphics and videos generally contain keywords which are relevant to the content of the pages. The hyperlinks are generally used to display a range of images, videos and other content.

It is important to remember that inbound links cannot provide value to the site. They simply act as mechanism to increase the visibility of the keywords on the search engine result pages (SERPs). On the other hand, the outbound links serve as vehicles for attracting traffic towards the content on the website. This is because these links serve as vehicles to increase the position of the keywords on SERPs based on relevancy.

However, the importance of content in SEO cannot be stressed enough. Search engines look at the content of the pages instead of the keywords. The content includes the title, description, headings, quotes, and other Meta tags. Therefore, it is essential that you create a Meta tag for every page of your website which contains relevant keywords. This is because Google and other search engines look at the Meta tags as well as the content of the website.

Another SEO technique which plays a major role in content writing is providing the keywords throughout the content. Google and other search engine spiders use the keywords throughout the text to crawl the site. So it is important to have keywords placed throughout the text to ensure the spiders and humans can crawl the entire site and not just a single page. Keywords should also be used in the headers and alt tags of the website.

With all this said and done, the question would be whether you need to use keyword density or not during the content writing process? The answer would be no. Why? Because keyword density is not considered an effective SEO technique. It is actually not what search engines look for while crawling the site. The best way to ensure the site is indexed is by using a proper mix of keywords.

One way of ensuring relevance is through proper implementation of density. However, it is not always necessary to follow this method of SEO. Sometimes, it is better to use the direct keywords and leave off the SEO. For instance, if your website’s content is about dog grooming then it is not necessary to include dog grooming keyword in every sentence. As such, if you want to be sure of being on top of the search list, you have to be keen about reading content writing tips like the next one.