Search Engine Optimization (SEO) is the procedure of enhancing the quantity and quality of site traffic for a site or a particular web page by search engines. SEO aims at free traffic instead of paid traffic or direct traffic. SEO is an essential tool for the internet marketing as it makes or breaks the online presence of a site. SEO can be used to get your site noticed by larger audience and also improves the placement of your site in search engine result pages (SERPs).
An efficient SEO strategy covers a variety of steps like using appropriate keywords, writing keyword rich content, getting back links, site maps, link building, directory submission, social bookmarking and other similar methods. Keywords should not be overused as search engines look for them in the content of the site. In SEO strategy the density of keywords matters a lot. Too much keyword can make a web page or article difficult to read. Also excessive keywords can reduce the relevance of the information on a page and also bring the site closer to the spam index.
Content should be informative and useful. The more information a page has the more useful it is for the users. A lot of technical content and jargon should be avoided for better results. Also while writing the content keep in mind that search engines are always looking for unique content rather than copying any information from any site.
Link building is an important part of SEO. This is essential as it helps link building and the popularity of a particular site increases manifolds. Back links can improve the ranking of a site in search engines and improve traffic on that site. Another way of increasing traffic is by writing articles about your business. These articles should be submitted to websites which are related to your business. This will help you get more links and increase visibility of your website.
Writing blogs and content for website is also an important part of SEO. You should not only focus on the technical aspects but also the creative aspect of SEO. For instance you can provide great photographs for your blog posts and at the same time post links to your site on that blog. In this way people who like your blog post can also visit your site. This will bring more visitors to your site.
Using keyword rich tags and title tags is an important part of SEO. This should be included in the meta tag and title tag of each page on the website. Meta tags also include the description, keywords and alternate description. These descriptions and keywords are important in getting more visitors to your site. These descriptions will also be useful for search engine spiders and help them to index your site properly.
There are certain rules and regulations that must be followed by every SEO practitioner. It is not acceptable to use Black Hat SEO techniques in order to obtain rankings. The search engine algorithm is such that Black Hat SEO will not work. There are certain sites which are affected by this Black Hat technique and will get affected heavily. This also means that you must avoid Black Hat techniques in order to get better rankings.
Last but not the least important part of SEO is to make sure that you choose appropriate keywords or key phrases for the purpose of optimizing your site. Choosing inappropriate keywords or key phrases will surely be a waste of time as you cannot achieve the best results. Your site will certainly perform poorly and even end up in the’banished ‘list’ of the search engine. This will mean that you have to change your strategy and reapply your site. A lot of time and money can be wasted if you apply Black Hat SEO techniques on your website.