Search engine optimization is generally the procedure of increasing the quantity and quality of site visitors to a particular web page or a site by search engines. The concept of SEO is not new. It has been around for some years but with the arrival of highly efficient search engines such as Google, SEO has gained in popularity and importance. SEO targets free traffic as opposed to paid traffic or direct traffic. SEO is an important factor that determines the ranking of any web page or site.
The major purpose of search engine optimization is to ensure better visibility of a website in search results. Therefore, the more popular your website is, the more importance you should give to on-page seo efforts. The major components of on-page seo are proper keyword analysis, optimizing images and other resources, providing optimized content and meta tags etc. All these factors will help improve the visibility of your web site in search results and achieve better results in terms of traffic and ROI. Let’s take a look at the common methods used in SEO to achieve on-page results:
Using Keywords – The most important aspect of on-page and off-page seo efforts is to select keywords that can be effectively used in SEO. Keywords need to be relevant to the subject matter of the web site. For example, if your web site is about real estate then you should do away with words like “flop houses” and “foreclosed properties”. On the other hand, if your web site is about senior citizen health care then you can go ahead with words like arthritis, osteoarthritis, bone density and other relevant health related keywords.
Link Building – In order to achieve better results in terms of site traffic and organic results Google panda algorithm has been modified to favor links from quality websites with high page ranks. These websites have high PR and are able to sustain the links for a long time. Thus, it can be assumed that they are able to maintain a high position in search engines for a long period. In order to achieve better rankings in SERPs you need to build relevant inbound links from quality websites. If you don’t do so, then you will be missing out on opportunities to increase your rankings and achieve better organic results.
Directory Submission – You can also use directory submission in order to get more targeted traffic to your website. A large number of directory submissions are available and they can reach thousands of websites. However, it requires a significant amount of resources and time. If you are able to get high page rankings within major search engines then you can get good quality back links as well which can further boost your positions in SERPs and achieve more targeted traffic and organic results.
Article Marketing – If you want to reach your targeted audience then you need to write quality and informative articles related to your website. You can also submit these articles to article directories to help you in getting more links. There are many website owners who allow submission of articles. You just have to make sure that your content is original and unique. Article submission is a time consuming process but it can be very beneficial in getting good back links. It also helps you in getting quality and targeted traffic to your website.
Social Media Management – The most effective technique is to leverage the power of social media. This is because the social media provides an exceptional opportunity to you to interact with your customers and prospects. You can use the social media management to promote your business through your Facebook account, Twitter handle, Google+ page and so on. Social media management is an important aspect of SEO, which can help you in creating backlinks as well as in creating a solid reputation in the social media market.
These are some of the essential SEO tools which can give you better visibility over the internet. These SEO tools help in keyword research, content writing and optimizing them, link building and other vital tasks related to Search Engine Optimization. There are numerous such free tools available online, which can be used for Search Engine Optimization. Some of these tools are also available in paid versions. You can choose one from the various tools which can be found online.