Search Engine Optimization – Methods
Search engine optimization (SEO) is the procedure of enhancing the quantity and quality of site visitors to a site or a particular web page by search engines. SEO aims at increasing the rankings of websites in search results. It is a very crucial procedure which should be performed with great care and sincerity. SEO is divided into two major categories: on-page optimization and off-page optimization. On-page optimization deals with Meta tags, keywords, titles, headers, etc. Off-page optimization deals with the content of the website, links, internal and external directories, search terms, URL, etc.
SEO techniques are a set of rules, strategies and practices that a search engine’s administrator lays down to ensure that the best possible result for a given search is produced. The purpose behind SEO is to make a site more accessible to a search engine for better user experience. SEO helps in promoting a web site’s visibility and thereby improves its placement in the search results of major search engines such as Google, Yahoo!
The various techniques of SEO include the use of Meta tags, keyword density analysis, site navigation, site ranking, and link popularity. Web site owners can also go for pay per click advertising or sponsored links. In order to increase the traffic to a site, web developers write Meta tags with keywords or phrases that describe the site’s content. Keywords are the words or combinations of words that internet users type in order to find a particular website. These tags give a concise description of the website’s content, which enables a search engine to return only those sites that meet its requirement.
Meta tags make it easy for web developers to write Meta tags for each page of a website. A site’s Meta tag can contain Meta keywords which describe the page’s contents or any description that an internet user might want to know about the site. For example, if a visitor to your site types “dog training” into the search bar, the Meta keyword will be “dog training”. This tells the search engine spiders that the page has information related to dog training. It is important to put as many relevant keywords in the Meta keywords section as possible because this increases the chances of the page appearing on a SERP (search engine result page). A site that has a low chance of appearing on a SERP will have a much higher SERP count.
Site navigation is another technique of SEO that helps in improving visibility and ranking on search engines. Site navigation is divided into two different categories – on-site and off-site navigation. On-site navigation refers to things like URL, Meta keywords, HTML coding etc. Off-site navigation, on the other hand, refers to things like creating links to external websites and internal pages of the web site. The number of off-site links determines the importance of the website in a search query.
Link Popularity SEO plays an important role in increasing the popularity of a particular website in search engine rankings. One way of gaining popularity is through the use of Meta keywords. Keywords play a key role in the popularity of a webpage. A well-optimized Meta keyword tag in the website’s Meta tag will greatly improve its chances of appearing on the search result pages whenever a user types a search term that includes the targeted keyword. This is one of the most popular methods used for SEO.
Text Linking Text link building techniques are also used in SEO. Search engines give more preference to text links than any other type. The text links are part of the website content and, hence, they are usually closer to the surface of the web page. They are only visible to users who are reading the content on the page or only to users who are searching for that particular information.
Building Links For SEO purposes, it is necessary to build inbound links to your site. Backlinks are links that come from another site with a link to your own. These backlinks add to the value of the site. Some SEO strategies include creating forum threads, posting in blogs, submitting articles to article directories and submitting your site’s URL to directory listings. These are some of the popular methods of obtaining backlinks.