Know More About The SEO Services
What is Search Engine Optimization? It is the act of optimizing a web page or a website by means of Search Engines such as Google, Bing, Yahoo, etc.. Search engine optimization is actually the process of enhancing the quantity and quality of site visitors to a site or a particular web page by way of search engines.
SEO targets direct traffic as well as unpaid traffic. SEO is a very broad term and includes several processes. Among these are link building, content writing, blogging, PPC advertising, directory submission, blog commenting, article submission, forum posting, back linking, social bookmarking, on page optimization, Meta tags, keywords research, server-side script programming, website competitiveness, and website optimizer. Among these, website optimizer is the most important job. It is responsible for making your website user friendly and search engine friendly.
Website optimization is an art in itself. Search engine optimization, therefore, cannot be achieved in a day. You need to invest time, effort and money into it if you want your site to rank higher on Google and other search engines such as Yahoo. While there is no hard-and-fast rule regarding the number of hours you should work on SEO, you should aim at having your site optimized within the range of one month.
If you want to do SEO yourself, you need to understand how the search robots work. Basically, they crawl web pages and index the pages based on keyword density. They are looking for specific keywords and thus, make your website visible to search engine robots. The proper keywords should be used in the title tag of each page, in the meta tag, in the header tags, and in the footer tags. In short, you need to optimize your website for human visitors and for the search bots. However, before you start off, you have to take note of a few things:
Learning how to optimize your website is not difficult at all. You just have to understand what SEO is all about. Search Engine Optimization is a set of techniques that help your website to rank well on the search engine results pages. These results pages are the ones that are displayed after the user enters the keyword or phrase that is most relevant to the topic in which the website is based on. And when these results come out, it is your job to ensure that you get placed on the first page of the search engine results.
SEO is a comprehensive method of web marketing and optimization that involves a lot of tasks like writing Meta tags, analyzing the keyword density of your pages, keyword analysis, optimizing images, etc. All these tasks together aim at increasing your website’s traffic and making it visible to search engine robots and eventually the users. If your site does not appear on the first page of the results, then you lose a lot of opportunities that could have been converted into sales.
So how do you optimize your website? Well there are many tools that can be used to do this. One such popular SEO tool is the Google Sitemaps. This tool allows you to see at a glance if the content of your site has been indexed by the search engine. If yes, then you can make some extensive changes to your site that you might want to work on.
You can also opt for off-page optimization. This involves some simple activities like adding a sitemap, improving internal linking structure, and inserting an image tags in your website. Off-page optimization can be a bit more time consuming, as it requires knowledge of HTML and PHP. But if you can master these basics, you will be able to do off-page optimization by yourself. Once you master these skills, you will also be able to master the complete SEO services and work on it once you master the on-page optimization.