Importance of SEO in Web Content Writing and Marketing

Search engine optimization, otherwise known as SEO, is the act of enhancing the quantity and quality of site visitors to a particular website or a blog from search engines. SEO targets both unpaid visitors and direct traffic from search engine results. SEO services are not as simple as they sound; SEO needs careful planning and evaluation of each and every aspect that affects the website’s rankings in search results. The results differ from one website to another, which is why careful analysis of every aspect of the website is absolutely necessary before signing up for any SEO service.


Search engine optimization improves the site’s traffic from search engines by increasing the number of visitors. SEO services evaluate each aspect of a website, to analyze where improvements can be made. The SEO analyst will first look at the keywords that the online marketing campaigns are using. The next step will be to check the amount of traffic that these keywords attract from each and every source. This is where the real work begins!

One of the most important aspects in SEO is off-page optimization, which includes on-page optimization like keyword density, meta tags, titles, images, etc. SEO also involves creating links from related sites, writing content targeting the keywords, submitting the site to all major directories, article marketing and off-page optimization techniques. These strategies are followed in order to direct users to the right pages on the website.

After off-page optimization, the SEO analyst goes ahead to make sure that the keywords used in the web pages are properly sprinkled throughout the page structure. Each web page should contain the correct keywords. The text and title tags should also contain the right keywords so that users are directed to the right pages on the website. While SEO is considered to be the cheapest form of internet advertising, it needs to be implemented to get results and this requires careful planning and regular monitoring by the SEO analyst.

As a result, the SEO analyst keeps on tweaking the website structure to ensure that it meets the specific search query trends of various search engines and also ensures that the page is easy to navigate. A large number of techniques are employed to make the website user friendly and to improve the ranking of the website in the SERPs or Search Engine Result Pages. Once the page ranks high, the SEO consultant will make sure that the target keywords are properly used in the content. The main aim of SEO is to improve the overall visibility of the page in the SERPs or Search Engine Result Pages and the higher the page rank, the better it is.

On the contrary, inorganic results means that the website has not attracted any organic traffic and the visitors have landed on the website due to the inbound links provided by the search engine optimization consultant. Organic results imply that the visitors come directly to the website in an organic manner and without any additional or external links. Inorganic results reduce the traffic towards the website due to their poor quality and this will definitely lead to low organic traffic. Low organic results in the SERPs indicate that the consultant has carried out an excellent SEO job for your site and that you have been selected as a prime candidate for organic results.

Before SEO, the SEO analyst analyzes the web content of the site and looks for flaws that can bring down the ranking of the page. Then he or she assigns a keyword that has low competition with appropriate density. The keywords are chosen such that they have high search volume but low competition with other sites that also compete for the same keyword. It is easier to rank for low competition keywords as they get more traffic from the search engine results and this leads to higher organic search results.

Another important task of SEO is keyword research, which is very essential for getting good rankings in the SERPs. The SEO analyst conducts keyword research to find out the strength and weakness of the particular keyword and uses these factors to develop a plan to rank high for the targeted keywords. Keyword research is done to create new ones as well as removing the existing ones from the listing of a page. This process is also used to analyze the competitors’ strategies to know how they rank for certain keywords and make amendments to the plan to improve the site’s ranking.