Get the Most Out of Your SEO News and Webinar Marketing Campaigns
Did you miss last month’s SEO news? If you did, fret not. You can catch up now with this month’s news here. If you just want to scroll down to the bottom, or watch the whole thing, you can easily do that right here. It’s on video, and there are several interesting questions at the very end if you just want to read the gist.
Why should we bother to read these SEO news articles? Are they really important? That depends on your goals. Some people view them as supplements to their own SEO efforts. Others view them as a means of adding another dimension to online marketing. In short, every marketer has his or her own idea of what SEO means.
The idea of SEO is to improve visibility and page ranking in the major search engines. Search engine marketing is the process by which you increase website traffic and improve search engine placement through on-site and off-site techniques. There are two general categories under which SEO fall-organic search engine optimization (often abbreviated as organic SEO) and artificial intelligence (SI) search engine optimization. Most marketers would probably fall under the natural/organic category. If you don’t pay attention to organic SEO, though, you’re missing out on a number of key elements of good SEM such as proper title tags, content optimization and keyword research.
Artificial intelligence includes things like recommending keywords for searches and recommending strategies for site optimization according to each individual search engine’s ranking factors. Keyword research is part of this. What a great time to be starting an SEO company! It’s also a great time to be starting an SEO firm! With the recent Google Panda updates, Google has become more aggressive about penalizing sites that have SEO strategies that are not relevant to the user experience.
With the recent changes, Google has categorized seo news as a spam-type behavior, which may result in penalties or even banning the accounts of those who engage in this behavior. Many in the SEO community have been looking for new ways to get ahead of the latest trends, and the daily changes at Google only reinforces their belief that the market is always changing. However, many seo professionals are finding that there are many benefits to staying on top of the ever-changing search engine results.
Search engine land specialists understand that Google Crawl Stats is a very important tool for any competitive marketer. This allows you to see how your competitors are faring against you. You can also see which SEO strategies are working and which are not. You can also find out what keywords are being used to help you rise above the competition.
The December update focused on the major core algorithm update. According to experts, this update by Google basically put paid marketers on notice that their SEO strategies need to change. It’s now time to change your tactics and create user experience and organic traffic strategies to help your business thrive in this tough market. The major core algorithm update didn’t directly focus on link building, but instead, discussed the importance of quality content. With the improved crawl stats, it’s clear to see how Google prioritized user experience over link building, resulting in a major algorithm update.
If you want to get the most from your webinar marketing campaigns, it’s important to stay on top of SEO news. Stay up to date on the latest developments in the world of SEO and get the inside scoop on everything that can help your business thrive. Sign up for a webinar to get the most from your online marketing campaign. This is one of the best ways to prepare for the major core algorithm update in December.