An Explanation on How SEO Engines Work
What is SEO? Search Engine Optimization is the procedure of enhancing the quantity and quality of site visitors to a particular site or even a particular web page by search engines. SEO targets free traffic rather than paid or direct traffic. Hence, SEO makes use of various methods like PPC or pay per click advertising, social media networking, link building, directory submission, and keyword optimization.
To use SEO effectively, it is necessary to understand how the search algorithms of popular sites work. Keywords, where applicable, should be used on the site content, headers, titles, links, images, and meta tags. The number and density of keywords must be consistent throughout the site. Besides this, the chosen keywords also need to relate to the theme of the site.
Keyword density in the Meta tag of the page is also important for SEO. This is because every listed keyword in the Meta tag should be one of the first few keywords used by a search engine when a site visitor searches for information using a given key word. It is better to have fewer keywords, but they should relate to the theme of the site and make sense to the search engine. For instance, a website selling medical supplies should only use the keyword “medical” in its Meta tag, and not “supplies.”
Aside from keyword density, keyword selection and its relevance to the theme of the site also matter a lot. Using the wrong keywords can drastically affect the ranking of the site. The same goes for using too many keywords. The relevancy is very important in SEO. It is also important to avoid using keywords that are too general or competitive.
Proper linking structure also matters in SEO. Backlinks can significantly improve the ranking of a website. However, it is important not to overdo it and end up creating a mess. The best backlinks are those that are natural and related to the theme of the website.
Another aspect of SEO involves the use of site-related keywords and key phrases in the Meta keywords and Title tag of the website. For example, if a site sells children’s clothing, a Meta keyword would be “children’s clothing” and the Title tag should mention this. The relevance and specific keywords of the page play an important role in increasing a website’s ranking. SEO experts also advice site owners to use a description tag along with the Meta keywords and Title tag so as to provide more information to the search engine spiders.
In order for a website to survive the rigors of SEO, it should be constantly maintained and updated. The best way to achieve this goal is by focusing on quality content on the website instead of trying to fool search engines with flash and flashy designs. The content is what draws the eyes of the search engine spiders. Therefore, make sure you only add quality contents into your website to ensure that the search engines will index your site properly. Moreover, if your website has new pages or information added, do not submit it until the site is completely indexed. This will ensure that you have a higher chance of achieving a good ranking in the search engine results.