Digital marketing is wildly complicated, so unsurprisingly, the majority of small businesses and start ups often fail to get the desired results. In fact, many businesses flail around for years running campaigns that do just about enough to justify their existance but never reach their potential.
There are two main reasons for this:
Firstly, there are hundreds of options, how do you know where to start? This confusion leads to wasted time, money and effort running campaigns that were often doomed from the start.
Further to that, a lack of technical expertise on the relevant platforms like Google Ads, Google Analytics leads to campaigns that just never live up to their potential leaving you out of pocket.