Search Engine Optimization is the procedure of enhancing the quantity and quality of site visitors to a particular website or even a single web page by search engines. SEO aims at organic traffic i.e. not paying visitors. It also aims at improving the search ranking of a web page or website. Search engine marketing or SEM includes pay per click advertising, pay per impression advertising and other techniques used to attract visitors to websites. As far as types of SEM are concerned, there are two main types.
Pay per click (PPC) is a very popular SEO technique used to attract visitors to particular web pages by paying for traffic based on the number of clicks on the sponsored link. This is one of the most cost-effective ways of attracting visitors to your website. PPC usually targets unpaid visitors rather than paying traffic or direct traffic.
Pay per impression (PPI) is a paid advertising technique in which advertisers only pay for visitors who actually view the advertisement. PPC usually targets well-established and reputable web sites because it does not guarantee visitor acquisition. PPI also aims at increasing web site visibility and thus traffic and hence profit. It is a relatively new way of attracting visitors to web pages. The majority of advertisers prefer PPI because it produces faster results than other paid traffic methods.
Search engine friendly content is another major form of SEM. This content is directed at search engines and therefore it can be very helpful in improving search rankings. It includes proper keywords so that it can easily fit into search engine indexes. These search engine friendly contents also need to contain original, informative content. These articles are important for attracting visitors and thus the web site owner needs to submit original articles.
Directory submission is another SEO technique. It involves submitting your web site to directories so that they can put your site on web searches. It is one of the most effective SEO strategies. Directory submission is important for the increase of your visibility in search results. In addition, it is also a good way of attracting visitors to your site.
Social media marketing (SMM) is yet another important method of SEO. It is a paid traffic strategy where you create your own content network and attract subscribers to it. You post your web content on a number of social media platforms such as Facebook, Twitter, and YouTube. The subscribers who follow your posts will share them with their networks.
Article submission is another SEO technique. It is a good way of getting noticed. Your articles are made available to many article directories online. This provides a good boost to your ranking. When your article is reviewed by article directories, it will provide a good boost to your ranking.
All said and done, SEO is an ongoing task. You need to ensure that your web site’s ranking stays high on the search engine result pages or SERPs. You can do this only by consistently implementing SEO techniques on your website.
However, you need to keep in mind that there are some factors which are beyond your control. These factors include how much you pay for your web site’s ranking. Other factors include your competitors’ rankings. Web owners have no control over these factors. In fact, if you pay for your site’s ranking, you probably will not achieve your desired ranking on the search engine results.
Therefore, SEO is more of a tool to help you achieve higher rankings. Once you are in the top ten search engine results for a particular keyword, this will automatically increase your chances of making money through advertising. But SEO isn’t a ‘one size fits all’ solution. If your business happens to be very small, you may not need to worry about SEO at all. Or, you may want to use SEO to boost your ranking to get higher search engine results. However, this requires an in-depth knowledge of your industry.
No matter what, SEO will only work if you choose the right keywords. You need to choose competitive keywords that will rank well on search engine results pages (SERPs). Once you do this, you can start using SEO to boost your web site’s ranking and increase your traffic. Of course, there are many other aspects of SEO that you should understand. However, these are the two main factors you need to concentrate on to achieve a high ranking on the search engine results.
It would be premature for anyone to claim that SEO works for everyone. It works best for those who take the time to understand their industry and the role of SEO. If you already have a web site, you should make sure that you optimize it for the search engines. If you don’t have a website, you should consider hiring someone who does. If you invest in SEO, you will see an increase in your profits and ranking on search engine results pages.