You don’t have to be a marketing expert to realize that social media is not only the future but a major part of the present as well. In fact, the majority of modern businesses heavily rely on these massive channels for promotion and marketing.
Platforms such as Facebook and Twitter can help you to generate large amounts of attention but can also ruin you and your business within a week. You have to be very careful when interacting on social media as all your actions are amplified and seen by a wider community. In fact, negative feedback will be amplified 10 times compared to everything good that you’ve done.
Although all of this sounds scary, you shouldn’t be worried; because we’ve got you covered!
Here are eight of the most common rookie mistakes that you need to avoid while promoting your business on social media!
1. Lacking overall strategy
Unfortunately, there are a lot of people who think that social media is easy just because they have a personal Facebook account. This cannot be farther from the truth! There are lots of things you need to know about each network. In the end, there is a good reason why social media managers are held in high regard and hired in the first place.
2. Spreading yourself too thin
Every type of business has an ideal online audience. While some companies are thriving on LinkedIn, others will get optimal results on Instagram. Managing numerous accounts throughout various platforms can be really hard and time-consuming. This is why you have to choose core platforms and stick with them. In fact, it is much better to focus on just one channel than to try to focus on all of them simultaneously, stretching yourself too thin.
3. Not committing to the project
Of course, we also have to mention the level of commitment to the project. A lot of small business owners like to manage their social media during their free time. This doesn’t cost them anything and might help them increase web traffic. But they don’t realize that this is a full-time job. You have to be there each and every day and invest at least 5 to 6 hours in order to make it successful. This is especially true when you manage to grow your fan base and you have to respond to more and more people every day. Don’t be afraid to use social media marketing tools to help you rectify this mistake!
4. Missing your target audience
Lots of people think that social media posts should get as many likes and shares as possible. They also believe that a company will thrive as you get more followers. This isn’t necessarily true. In the social media world, targeting is everything. Getting one loyal fan is much better than having 10 people who followed you just for fun.
5. Ambiguous messages
Whether we’re talking about your posts, content, page descriptions or responses to fans’ comments, it is very important to be consistent and precise. In order to create brand loyalty and identity, your followers have to understand the company’s values. The very fact that you’re on the internet makes it hard to “vocalize” certain thoughts so you will have to be very careful as to how you are presenting them.
6. Posting bad content
No matter how much your followers love you or your brand, it is very important to provide them with fresh engaging content. New, quality postings are the only thing that will ensure that they come back to your page or post and interact. Whether it’s in the form of an article, a video, an image or a short message, you have to constantly create new and exciting content that will draw positive attention. Your content should serve as a funnel that leads people to your website where you can sell products and services.
7. Focusing too much on yourself
Considering the previous tip, there is a good chance that the visitors will also like to watch or read stuff created by your competition. In the end, as they are interested in a particular topic, it wouldn’t be surprising if they also follow similar companies and social media pages. By sharing various interesting pieces from around the industry, you are presenting yourself in a good light while dissuading visitors from leaving your pages.
8. Hateful responses
One of the hardest things to learn is how to handle your fans. As the numbers of followers start to increase, you will have to deal with various characters. Somewhere along the way, you will get a number of critics who (whether they’re right or not) will criticize your every move. Handling the situation properly is of the utmost importance. You can never lose your cool but instead, should have a certain dignity about it. If you start responding in a disrespectful and even hateful manner, this will be seen as negative (on you) by other people and your reputation will soon be ruined.
Keep in mind that this is just the tip of the iceberg. Social media is much more complex; these are just a few general tips. Each social network has its nuances and you will have to learn more about them as you go along.
But no matter what, promoting your business on these platforms is one of the best things you can do in terms of marketing. Just be persistent and make the right moves!