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Lead Generation

Online lead generation gives you global reach, yet it’s also one of the best ways to localize, demonstrating your value to the prospects in your own region. Combined with local and regional lead gen activities, mobile and internet channels amplify your brand’s signal to the prospects who matter most to your business. Going online also makes your lead gen effortlessly scalable, allowing you to expand your reach as the definition of “local” changes with your organization’s growth.

Here’s what online lead gen can mean for your business. Whether you’re part of a promising start-up or with an organization in its prime that’s looking for greater saturation at the regional level, you’ll get good results from taking a localized approach to online lead gen.

Economical Lead Gen

It’s no secret that email and social media are some of the most cost-effective channels available for businesses, but not everyone realizes just how large the gap between online and offline costs per lead can be. For top-of-funnel marketing, online lead gen is especially economical, reaching a large number of leads who are just beginning their buying journey via channels that require relatively small initial investments.

Screening Your Audience

When it comes to localization, your target market will largely screen itself online. Think about the last time you used Google to search for a product or service in your area. If you typed in your request, you probably included your city or ZIP code as part of your search string. If you used your phone, chances are Google already did the localization for you, synching location data with results to return regional listings.

Posts that mention your company’s location will be prioritized in local leads’ searches, so building localization into your blog and social media channels also helps your audience self-select.

Better Targeting Means Higher Response Rates

Where many online lead gen strategies stumble is in assuming that content doesn’t need to be localized and customized. Customization does take a greater initial investment in time and effort than a general email blast, but it’s a proven lead generation booster.

Prospects respond to email and social media calls to action that resonate with them, and going local is an excellent way to accomplish it. It’s simpler to manage customization now with marketing automation and marketing professionals who know how to use the technology.

Rapid Turnaround

Nothing beats the speed of online lead gen. Email is virtually instantaneous, and SEO/SEM puts your name in front of leads within a fraction of a second. The speed with which you can reach your leads is only half of the equation; the other is how quickly you get a response and gather information.

As soon as prospects open an email, click through to a landing page, or sign up for your newsletter, they’re opening a window into their organization’s needs so you can provide solutions quickly. By speeding up the rate at which leads enter and traverse your sales funnel, you’re able to generate more business in a set time frame. Your reach may be global, but your most relevant leads are local. Put the focus on them by localizing and customizing your online lead gen.

Results-Driven Lead Generation Services

Facebook Ads
Google Adwords
LinkedIn Ads
Pinterest Ads
Twitter Ads

 

Facebook’s ultra-personal social niche allows businesses and customers to connect on a person-to-person basis via Facebook advertisements.

Google’s Advertising platform is called Google Adwords. It’s one of the most effective ways of advertising your business online. It helps you attract more customers, reach the right people at the right time and allows your customers right when they are searching for you.

With over 238 million users, LinkedIn has solidified its reputation as the global powerhouse for professional social networking. For businesses, LinkedIn has evolved into a viable marketing solution for increasing web traffic and generating leads.

As a highly attractive and visual site, Pinterest makes a great discovery tool, allowing customers to find and develop relationships with businesses and for businesses to promote products and services. For this reason, many businesses can now take advantage of the promotional benefits this platform offers, mainly in the form of advertising campaigns call – promoted pins.

Many businesses marketers struggle to close uncompleted sales and it can be frustrating to see visitors abandoning their carts. One of the many benefits of launching Twitter Ads is that you can build Tailored Audiences and seek out exactly who you’re looking for, and have them interact with your communication.

Increase Your Conversions With Sales Funnel

A multi-step, multi-modality process that moves prospective browsers into buyers. If you sell anything online and don’t have a proper sales funnel in place, your website is leaking money. A proper sales funnel is the difference between just getting by not reaching your goals and consistent, steady, repeatable growth.

Copywriting That Sell

Writing web copy is something you know is vital for your online presence, but it can get overwhelming quickly if you don’t know how to do it or where to start first in terms of hiring a copywriter or even trying to do it yourself.

When you hire MarketYou, you aren’t just getting someone who can write amazing pieces, you’re hiring someone who can capture your services. Our Copywriters are trained to learn as much as they can about various industries to make sure they write quality content. In addition, we have many industry-specific copywriters making them perfect to write for you. When we write about your services or industry, you will see just how well he or she can capture things, making it exciting and engaging for your audience.

I highly recommend MarketYou for any business to take care of their Social Media needs. They go above and beyond and has helped my company in leaps and bounds.

“Karl and his team delivers what they promise with their smart strategies. They understand Social Media and prove it with results.”

“This is the perfect option for business owners. My staff and I don’t have the time to focus on managing our Social Media and Branding. I leave Facebook to MarketYou and it’s been such a smooth service”